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Digital Marketing Manager - Courier Technology Platform - APEX RESOURCING

Apex Resourcing - Specialist in Digital Marketing Recruitment

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Information Technology & Services

Digital Marketing Manager - Courier Technology Platform

   Location:  Central London
 Duration:  Permanent
Salary:  £40,000 to £50,000

Digital Marketing Manager, £40,000 to £50,000 P/A + excellent benefits, Farringdon, Central London EC1, One of Europe’s leading technology lead courier platforms that deliver on behalf of major brands like Nike, Apple and Sainsbury's are looking for a talented Performance focused Digital Marketing Manager to lead the companies new courier acquisition strategy based from their HQ in Farringdon, Central London.

The core focus of this role is to implement, manage and optimise marketing campaigns on PPC, Paid Search, Paid Social and other channels to attract new delivery drivers to the companies platform. This is a challenging and rewarding role where you will have the responsibility of managing a big budget (1M) with the autonomy to drive initiatives and have a positive impact on our clients growth and success.

Duties

  • Oversee overall sourcing strategy and mix for UK-wide courier-partner and driver acquisition
  • Implementing, manage and optimise marketing campaigns on Paid Search, Paid Social and other channels
  • Own core acquisition KPIs (applications, CPA, conversion %)
  • Produce regular performance reports
  • Assist in the creation and planning of digital marketing campaigns
  • Using analytics to improve processes - identify bottlenecks and points of inefficiency, A/B test alternatives to come up with sound recommendations

Desirable

  • 2-5 years of experience with implementing, managing and optimising PPC, paid search and paid social media campaigns (Facebook ads and Google ads)
  • Independent, enterprising, self-starter who is comfortable taking on a high level of responsibility
  • Excellent analytical skills
  • Highly organised, proactive and flexible
  • Ability to work in self-directed, fast-paced, results-oriented environment & to meet deadlines

Synonyms, Marketing Manager - PPC, Paid Search Manager, Paid Social, SEO Manager, Growth Hacker, Digital Marketing