Trading, Finance, IT
CRM Marketing Manager
Location: Central London
Salary: £55,000 to £65,000
Are you an CRM and Email Marketing Manager with 3+ years experience using Pardot or Salesforce Marketing Cloud?
A successful global FinTech that operate a popular multi-asset trading website are looking for a CRM and Email Marketing Manager to join their international marketing team (based in Central London, flexible remote working available).
The main purpose of this CRM and Email Marketing Manager post will be to drive activation and retention of customers through CRM and email marketing campaigns to include;
- Designing the Salesforce CRM and Pardot Email Marketing strategy
- Campaign Execution
- Analysing and performance testing and reporting
Essential skills of the CRM and Email Marketing Manager
- 2+ years in Digital Marketing with strong Email Marketing and CRM Marketing focused experience using Pardot or Salesforce MC or similar.
- Experience building, deploying and optimizing Email Marketing and CRM Marketing strategies using Salesforce
- 2+ years of hands on experience with Salesforce Marketing Cloud or Salesforce Pardot
- Demonstrated ability to manage multiple ongoing projects in a fast-paced environment
- Strong analytical and technical skills
Desirable skills of the CRM and Email Marketing Manager
- Bachelor's or Master's degree in Marketing, Communications or related
- Prior experience with the financial and/or trading sector a plus
Keywords, Salesforce Marketing Cloud, Pardot, CRM Marketing, Digital Marketing, Email Marketing, Automation Marketing