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CRM Manager - Healthcare, Wellness & Nutrition (B2C) - APEX RESOURCING

Apex Resourcing - Specialist in Digital Marketing Recruitment

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Healthcare, Wellness & Nutrition

CRM Manager - Healthcare, Wellness & Nutrition (B2C)

   Location:  London SE1, United Kingdom, 65% WFH Remote
 Duration:  Permanent
Salary:  £45,000

CRM Manager, B2C Marketing, Mid to Senior Level, up to 65% remote working, wfh, office location London Bridge, London SE1, United Kingdom, industry Healthcare, Well-being, Men’s Healthcare, Nutrition, Performance


£45,000 + excellent benefits + generous stock options + an optimal time to join this very promising start-up.

The Company

A fantastic new in the UK Men’s health and well-being company that are currently scaling at an incredible pace are looking for an enthusiastic, creative and data-led CRM Manager / CRM Marketing Specialist.

The company have enjoyed great success internationally and are now looking to replicate that success in the UK. The company provide a comprehensive range of high-quality diagnostic and holistic health and well-being services offered as a subscription based wellness packages.


  • Based from the companies London Bridge HQ (60% remote working available) you’ll build, develop and lead the company’s data-driven, insight led CRM marketing strategy delivering personalised B2C communications to clients to drive long-term engagement.
  • Working with the Head of Marketing the CRM Manager will;
  • Define and develop the CRM strategy
  • Support the execution of the CRM strategy: from larger scale campaigns to ongoing customer journey / lifecycle management
  • Implement a data-driven customer segmentation plan
  • Work closely with the Growth team to support activities that drive new customer acquisition
  • Implement a continuous test and learn approach to optimise the performance of CRM Marketing campaigns
  • Provide regular and insightful updates to key stakeholders around the business of successes, learnings and opportunities

Desirable Skills and Experience

  • 3+ years of Marketing / Communications experience (client side or agency)
  • Proven track record of delivering successful large-scale, CRM programmes
  • Experience using an ESP or Marketing Automation Platform such as Responsys, Emarsys, Cheetah Mail, Silverpop etc.
  • Exposure to CRM beyond email (eg. SMS and App / Push messaging)
  • Knowledge of customer lifecycle / CRM platforms (eg. Segment, Customer.io)
  • Previous healthcare industry experience is a plus, and / or any experience creating content within a ‘compliance’ industry would be beneficial too
  • Prior experience working with cross-functional, remote or international teams in a startup/scale-up or high-growth, subscription business exposure

Apex Resourcing Ltd are acting as a recruitment agency for this CRM Manager position ref: 14881003. Synonym keywords, CRM Manager, CRM Marketing, Digital Marketing, Acquisition Marketing Manager, Senior CRM Marketing Executive, Head of CRM, Marketing Communications, London, United Kingdom, Remote, Work from Home.