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Apex Resourcing - Specialist in Digital Marketing Recruitment

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CRM Manager

   Location:  City of London
 Duration:  Permanent
Salary:  £45,000 to £55.000

CRM Manager, £45,000 to £55,000 + benefits, Liverpool Street, Central London, EC1, Online Learning & Development, Education, Tutoring Services, CRM Marketing Communications, a innovative online private education company that provide a range of Maths and English tutoring services are looking for an experienced CRM Manager to lead the development and delivery of the companies CRM Marketing Communications strategy based from the companies new offices in Central London.

In this position, the CRM Manager will lead the development of sophisticated audience journeys using data and insight to influence key deliverables of customer retention and new business development.

This is a fantastic career opportunity for a CRM Marketing Communications Manager with a passion for Education to join an innovative, scaling business that has a positive impact on society.

Desirable Skills of the CRM Manager

  • Experience in CRM Manager role
  • Strong understanding of CRM communication strategy to drive conversion
  • Strong understanding of key online marketing channels and how they influence online user behaviour
  • In-depth experience of CRM Marketing, Direct Marketing and data-driven Marketing Communications
  • Experienced in the development of sophisticated customer journeys using data and insight, with proven ability to influence KPIs around the retention and development of new customers.
  • Experience of setting up tests within journeys to optimise a program, including devising and implementing segmentation, targeting and positioning strategies.
  • Experience of using Salesforce and Marketing Cloud

Advantageous Skills of the CRM Manager

  • Experience of working within the learning & development, education, teaching or similar industries
  • Creative flare - to ensure communications have cut through and meet their objectives
  • A passion for education

Synonyms - Marketing Communications Manager, CRM Manager, Direct Marketing, Education, Learning and Development, CRM Marketing