ABM Marketing Manager
Location: City of London
Salary: £55,000 to £65,000
ABM Marketing Manager - Accounts Based, £55,000 to £65,000 PA + Equity + Benefits a leading professional services company that provide an intelligent risk management platform for financial services companies are looking for an experienced Marketing Manager with Key Account-Based / ABM Marketing experience.
Based from Central London you’ll be responsible for developing, managing and executing account-based marketing plans that support the companies sales objectives and driving pipelines in target client accounts.
You’ll work across multiple channels - including digital, direct, events & social - to drive forward integrated initiatives that meet the needs of varied ABM segments.
Desirable Skills & Experience of the ABM Marketing Manager
- You are an experienced lead generation marketer within B2B tech companies - with ideally some key account ABM marketing experience
- You’ll be able to evidence a great track record of planning, executing and delivering lead generation goals through integrated marketing campaigns - backed up by success metrics around pipeline, acquisition, and growth
- An understanding of financial services in the UK is a must-have (any knowledge of IT, Operations, Compliance and/or Risk Buyer personas with Financial Services would be a great bonus!)
- You have a collaborative mindset, actively working together with key internal teams to inform your strategy and ensure everyone is aligned
- You have hands-on data and analytics experience using CRM and/or marketing automation software
- You’re looking for a dynamic startup culture - you thrive on ownership, managing multiple projects, flexing to business needs, and be a proactive problem solver.
- You have a curious mind, with an appetite to learn new things.
Synonyms; ABM Marketing, Marketing Manager - Accounts Based, Financial Services, Fintetch, Compliance, Automation, Digital Marketing